Last Saturday the St Andrews Charity Fashion Show started off St Andrews Fashion Month with a bang at FS 2020 | Playhaüs. However, ahead of the main event, FS ran three collaborative events advocating and highlighting sustainability in fashion: a clothing swap, a film screening of the fashion environmentalist documentary “River Blue”, and a panel and pop-up shop.
The panel featured moderator Daphne Grant, Ieva Balciute and Magda Daniloaia, founders of sustainable shopping platform, Aequem, and Niamh Tuft, Global Network Manager for Fashion Revolution, while the pop-up shop showcased pieces from sustainable brands like Clawdi, Friends that Rhyme, SULKE, and Monkee Genes.
Indigo Jones, one of FS’s Directors, had this to say: “I love fashion, but it always seemed like such a problematic industry to me. It has such a fragmented supply chain. For example, who made your coat? How many hands have touched it? If you think about it, we have no idea. There is so much that’s invisible about an industry that everyone engages with every day when they put on their clothes. However, the industry is changing, and I’m really optimistic about it because at every stage of the process there’s so much change to be had. The revolution is really exciting, and I want to ride that wave.”