As one of the most highly anticipated events of the year, the St Andrews Charity Fashion Show will be bringing us ‘PlayHaus’ to kick off the 2020 fashion show season, come the 15th of February. Starting as a small, student-led collective, their relentless efforts in facilitating student involvement in the fashion industry – all with intent to drive their philanthropic objectives, having raised over £500,000 – has allowed them to grow into one of the largest, most successful student-run fashion shows in the United Kingdom. After hosting Starfields, the unforgettable headline event of fresher’s week, the standard has been set – leaving everyone eagerly waiting for what FS2020 has in store for us.
‘PlayHaus’ puts forth a new, unique creative direction for the runway, depicting the forms of escapism that everyone indulges in, stemming from the need to escape our everyday lives – a necessity of ours in coping with the somewhat mundane routine here in St Andrews. Their vision will be illustrated through four main chapters, split into rooms; Sunshine Terrace, Green Room, Candy Lounge, and Heather Hall. After FS’ 28-year streak, impressing all with the calibre of fashion and creativity they deliver, this year seems to be no different.
FS2020 has further adapted by incorporating a sustainability initiative in their practices to address the detrimental environmental impacts present in the fashion industry. With a responsibility to spread awareness regarding such problems, their support of Fashion Revolution as their chosen charitable partner further highlights the importance of sustainably sourced, produced and consumed clothing in transforming the industry today. FS2020 has promised to source collections for the show that utilise sustainable design practices encouraging zero-waste and upcycling.
Off the runway, FS aims to eliminate, where possible, single-use plastics from their events and partner with ecologically conscious sponsors. To further these initiatives, FS has set up a series of events preceding the show, starting with the ‘FS x Sustainable Style Clothing Swap’, ‘FS 2020 x Green Film Festival | RiverBlue’, and ‘ FS | Sustainability in Fashion Panel & Pop-Up Shop’ [12th, 13th, 14th February, respectively]. All these events aim to discourage the consumer behaviour that surrounds these occasions, especially in terms of the scale of clothing purchases with the frequency of events here in St Andrews. This allows us to familiarise ourselves with affordable alternatives to fashion, as seen with upcycling and clothing swaps. With aims to increase the awareness regarding the damage that unsustainable design practices have on the environment, FS’s purpose extends further than that of entertainment and begins to address more pertinent issues in the modern-day.
With the growing efforts to implement these initiatives alongside their impressive and distinct approach to the ‘PlayHaus’ theme, FS2020 is expected to be unlike previous years, with a potential to be the best it’s ever been. After witnessing the extensive efforts put into the execution of the event and their determination to correct previous practices with a more ecological scope, expectations are high! With individual tickets for the event still on sale, this would be the event to add to your social calendar – an experience to escape our everyday lives through video, photography and performance.